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Publishing

Leaflet Review: Under Heaven by Guy Gavriel Kay

October 12, 2011 by Kristy S. Gilbert Leave a Comment

Under Heaven by Guy Gavriel KayUnder Heaven’s book jacket copy:

To honor the memory of his recently deceased father, a general who led the forces of imperial Kitai in its last great war twenty years before, Shen Tai has spent the two years of official mourning alone at the isolated battle site, burying as many of the unnumbered dead lying there as he can. The dead are equally Kitan and their Taguran foes; there is no way to tell the bones apart, and he treats them all reverently. At night Tai can hear the ghosts moan and stir, and occasionally, when one voice falls silent, he knows it belonged to someone he has laid to rest.

Both sides respect his solitary work and take turns bringing him supplies, and it is during such a visit from a Taguran officer that Tai learns powerful forces have taken note of his vigil. The White Jade Princess Cheng-Wan, seventeenth daughter of the Emperor of Kitai, sent west after this last battle to seal the peace with Tagur, is pleased to present him with two hundred fifty Sardian horses. They are being given to him, she writes, in royal recognition of his courage and piety and of the honor he has done the dead.

You give a man one of the legendary Sardian horses to reward him greatly. You give him four or five to exalt him above his fellows, propel him toward rank, and earn him jealousy, possibly mortal jealousy. Giving him two hundred fifty is unthinkable—a gift to overwhelm an emperor.

Tai is in deep waters. He needs to get himself—and his own emperor—back to court alive. Riding the first of the Sardian horses[*] and bringing news of the rest, he starts east toward the glittering, dangerous capital of Kitai, and gathers his wits for a return to his forever-altered life.

Under Heaven is the first book I’ve read by Guy Gavriel Kay. It’s not your typical kettle of fantasy—far from it. While I was reading, I tried to articulate Under Heaven’s flavor … and failed miserably. However, Kay conveniently inserts this into the book’s epilogue: “Every single tale carries within it many others, noted in passing, hinted at, entirely overlooked. Every life has moments when it branches, importantly (even if only for one person), and every one of those branches will have offered a different story.”

The book fully illustrates this idea, and it illustrates it well. There are many places where the plot takes a different turn than what you would expect from a typical, trope-laden book, and most of those differences are driven by a character choosing a different branch, even though that choice may seem insignificant at the time. This is an interesting concept, and Kay explores it well.

That said, I didn’t fully enjoy Under Heaven. For many, many chapters at the beginning, I felt that the viewpoint characters withheld information in an infuriating manner. Two characters would talk and come to a decision, then continue talking and taking action, but I wouldn’t learn what the decision was for another chapter or so. This deliberate withholding irritated me as a reader.

I probably could have overcome this problem, since it’s relatively minor. However, I ran into the same problem with Under Heaven that I had when I was reading The Good Earth in high school. The way the men in these books (who are also the main characters) think of and treat women sickens me, and I have a hard time sympathizing with them. The main character, Tai, is a decent individual overall. However, there is more than one instance in which his views towards women make me want to punch him in the face, so I have a hard time casting him in a good light when I’m constantly concerned that I’m going to want to punch him in a few pages.

All in all, this means that Kay accomplishes a good verisimilitude of ancient culture. There were many cultural institutions that were so normal that they didn’t register as cruelties or hypocrisies when they were used by upstanding citizens. Tai is better than most (if not all) of his peers. He is simply a man of his cultural moment. That doesn’t change the fact that institutions in that cultural moment irritate me.

It boils down to this: Kay does a wonderful job of telling the story he sets out to tell. It’s just not a story I was readily receptive to. There were many aspects that captured my interest, there were several characters that fascinated me, and I was happy to read the book all the way through to the end. I can even think of people I’d recommend this book to without reservations. But for me and my tastes, I’m glad I bought it during the liquidation at Borders and not at full price.
_____________________

* I would like to mention that this first horse only serves an important role for a few chapters. After that it basically fades to the background and is pure scenery. These Sardian horses instigate the plot but have little hand in it.

Filed Under: Publishing, Reviews Tagged With: Ace/Roc, book review, fantasy, Guy Gavriel Kay, Under Heaven

Before You Hire an Editor, Know What You Need

October 10, 2011 by Kristy S. Gilbert Leave a Comment

Before you hire a freelance editor, you need to decide what type of editing you want right now. It’s also good to know what types of editing you’re going to want in the future; sometimes you can work with the same editor through the whole project, or you can at least work with people your editor refers you to.

You need to know what type of editing you need because editors are not wizards. You can’t take a book you think isn’t quite there, hand it off to an editor, and get it magicked into complete perfection. Editors can help you improve your writing and hone your craft, but they can’t force absolute quality on you (even if they could, it wouldn’t really be your book afterward). The clearer you can be about the type of help you want, the better an editor can help you. An editor cannot effectively edit everything from commas to character arcs all in one go. That takes multiple passes over a manuscript, and you, the author, should be revising after each pass to make sure the piece stays true to what you want it to be.

Writing a story or nonfiction piece means creating a path from beginning to end, and ideally that path will have scenic vistas along the way. Editing involves trying to make that path clear and enjoyable for your reader. If you take the path-making metaphor a bit farther, you’ll understand why you can’t have someone do story-level developmental editing and sentence-level copyediting at the same time. You don’t hire a lumberjack to pull weeds; you don’t hire a golf-course manicurist to move massive boulders. Understand the task you want to hire out so you can hire the right person.

Developmental Editing (Story Editing)

Developmental editing is large-scale editing. In this type of editing the editor makes sure there are no redwoods blocking the path you’re trying to create for the reader. It also includes pointing out any opportunities you may have missed. Perhaps you could have pulled more tension out of a character’s relationship; maybe you ignored an argument your opponents will make; then again, maybe you just have a big plot hole or lapse in logic. A developmental edit involves multiple editorial passes and a lot of editor–author interaction to hone and develop your plot or argument, tone, characterization, and more. This is the lumberjack-and-boulder-removal level of editing. If a developmental editor also tried to do copyediting along the way, he or she could easily miss some uncharacteristic dialogue because he or she was more focused on the punctuation of a nonrestrictive clause.

Learn more about developmental editing from this Looseleaf blog post. Another editing service that is related to developmental editing is the manuscript evaluation or critique.

Substantive Editing (Line Editing)

Substantive editing goes into more fine-tuning than moving boulders: it’s more like clearing the path of hedges and shrubbery and making sure it’s as direct as possible. Substantive edits cover organization, logical flow, word choice, internal consistency, and more. It can go as big as reordering paragraphs and as fine as tweaking a word to sustain your tone. Often a substantive edit can include a lot of copyediting because it is more sentence- and word-based than developmental editing. However, it should not be confused with a true copyedit. Substantive editing involves a lot of tweaking, reordering, and decision-making from the author. By the time the edit is done you’ll have changed a lot of text, and any time you make lots of changes you need to go back and make sure the details of those changes are clear.

Learn more about substantive editing from this Looseleaf blog post.

Copyediting

Copyediting looks at the potholes and pebbles along a manuscript’s path. The editor shifts word and punctuation debris so readers won’t twist their ankles while enjoying your story. Everything gets edited for grammar, spelling, punctuation, style, consistency, and adherence to your chosen citation format (this could be everything from the color of your characters’ eyes to how you capitalize certain words and phrases). Sometimes copyediting isn’t necessarily a right-or-wrong type of thing. There are some language scenarios in which you’ll have more that one option. It’s a copyeditor’s job to make sure you remain consistent in which option you choose.

Learn more about copyediting from this Looseleaf blog post.

Proofreading

Proofreading is a lot like copyediting in that it’s concerned with potholes and pebbles. However, a proofread is performed on the final version of a publication. It should always be done by someone who hasn’t previously edited your work (Looseleaf uses some trusted subcontractors to do the proofreading on projects I’ve already edited). The proofreader catches last-minute errors and items that you, the author, would change yourself if you had your attention drawn to them. Proofreaders also catch formatting errors like over-spaced lines, misplaced hyphens, widows and orphans, word stacks, and inconsistent typeface use. Anything that will disrupt the reader’s final experience gets caught during proofreading.

Learn more about proofreading from this Looseleaf blog post.

An Editorial Relationship

If you want a long-term working relationship with a particular editor, make sure you can get all the types of editing you’re going to need from that editor or from professional acquaintances of that editor. By working with one individual or a collection of close contacts, you’ll be better able to retain your vision and voice across the different stages of editing. For example, when I hire out final proofreading on projects I’ve edited, I review the proofreader’s changes to make sure they don’t go back on anything the author and I have previously talked about. This helps retain the author’s intentions and goals for the project.

Before you hire, know what you want. You’ll be happier with your final product and you’ll save a lot of negotiation with your editor if you can articulate what it is you want him or her to do.

Image by Rob Wiltshire via FreeDigitalPhotos.net

Filed Under: Looseleaf, Publishing Tagged With: copyediting, copyeditor, developmental editing, editing, editorial relationship, editors, freelance editor, line editing, proofreader, proofreading, story editing, substantive editing

Weekly Roundup: 10/1–10/7

October 7, 2011 by Kristy S. Gilbert Leave a Comment

Writing Excuses: Hollywood Formula

This week’s episode of Writing Excuses is a gem. Lou Anders, from Pyr joins the regular crew to talk about the Hollywood formula, which centers around three main characters and their relationships. Lou says the formula is a method many screenwriters use to ensure they’re getting the best emotional effect possible from their story’s climax. It’s well worth the listen, I assure you.

Roz Morris: Four tips for writing good prose

Writer Roz Morris gives four great tips on getting your prose right. I especially like her second tip, “Develop an ear.” I’ve edited for writers who have excellent vocabularies and clear ideas, but the sentences they write are like poorly paved roads. Your readers needs to be able to glide through your words, hit the beats you need them to hit, and continue through your story.

Emily Books: An Indi(e) Bookstore

Emily Books is a new indie bookstore that sells a subscription to 12 ebooks a year (the owners hope to sell a larger variety later, but will always keep the subscription model). They embrace ebooks, and they say, “We want there to be a million stores like Emily Books, with dedicated booksellers—not algorithms—deciding which books to recommend. When a monolith is in charge of selecting which books readers get to hear about, everyone loses. We think independent bookselling is good for publishers, authors, and readers!” It’s an interesting idea in the realm of content curation. Not sure Emily Books would be the bookstore for me, but it would be interesting to see more curator-style stores popping up.

Lou Anders: The Tangled Webs We Weave

Lou Anders makes his second appearance in this week’s roundup with his essay “The Tangled Webs We Weave.” The essay will only be available online for a limited time, but it appears in Webslinger: SF and Comic Writers on Your Friendly Neighborhood Spider-Man, which is edited by Gerry Conway. Lou aims his essay at how science is becoming less sexy in our culture, and how media both reflects and contributes to that change.

John Scalzi: Writer Beware and “The Write Agenda”

Author and SFWA president John Scalzi discusses a new group called The Write Agenda. This group is determined to discredit resources aspiring authors have used for years to keep tabs on industry scammers. TWA seems to make hefty use of boycott lists and one-star reviews on books written by authors they don’t agree with. Leaving one-star reviews for anything other than the contents of the book is a ridiculous practice regardless. Read Scalzi’s write up and be cautious.

Filed Under: Publishing Tagged With: Emily Books, indie bookstores, Lou Anders, prose, Pyr, Roz Morris, weekly roundup, writing advice, Writing Excuses

Using Unique Prose Techniques

October 5, 2011 by Kristy S. Gilbert 2 Comments

Unique ProseEvery writer has hundreds of techniques available when he or she sets out to tell a story. There are different flavors of viewpoint, descriptions, dialogue, setting—there are different styles of pretty much every element of writing out there.

Most writing elements have a default or “normal” technique: for example, the present day’s default viewpoint is usually third-person limited. As a writer, you probably want to get creative, flout a few standards, and push the boundaries of these defaults. However, you often hear that you can’t do XYZ innovative technique unless you’re ABC big name author. (Ex. Don’t transcribe heavy accents in your dialogue unless you’re Mark Twain, etc.)

The truth is that you don’t have to be a big name author to use a unique technique. Big name authors didn’t start as big names, and they used their signature techniques anyway. But caution against unique techniques serves a reasonable purpose. Innovation for innovation’s sake is unlikely to serve the main purpose of your writing: telling a great story. Unique prose can kick your reader out of your story. You can flout any standard, but you’d better have a good reason that serves the overall vision of your book, and even then you should pick only a few techniques so the reader still has something familiar to latch onto. I’m going to discuss a few instances in which authors used unique prose techniques to serve their stories and visions.

The Prestige CoverViewpoint: The Prestige by Christopher Priest

The first case study is The Prestige by Christopher Priest. I recently read and reviewed this book, and one thing that struck me was the viewpoint. The book is told primarily in first-person journal entries spread over decades. Each individual’s story is told from beginning to end without interruption, with the exception of Andy, whose story bookends the book. This means the reader goes through the same set of events, start to finish, twice. That’s repetitious and bizarre by “normal” standards.

This technique works here because each character is engaging enough to draw a reader into the story, and there are secrets enough to discover that repeated plot points aren’t redundant. Plot points aren’t retold to give you a different set of eyes—they’re retold to give you different stories. The technique also allows a reader to explore each individual separately, and the book is primarily about the ghosts and obsessions that haunt each character. By isolating each account, the reader can fully immerse in each character’s story, and placing the accounts in the same book allows the reader to come to a conclusion bigger than one individual.

Jonathan Strange & Mr Norrell by Susanna ClarkeDescriptions: Jonathan Strange & Mr Norrell by Susanna Clarke

The second case study is another recent read of mine, Jonathan Strange & Mr Norrell by Susanna Clarke. The book is set in an alternate England where magicians deal with fairies. Clarke’s descriptions of fairy things are full of synesthesia and mixed metaphors. Synesthesia descriptions describe something, like a color, using sensory details that don’t match how that thing is typically perceived. For example: “[The fairy box] was a beautiful shade of blue, but then again not exactly blue, it was more like lilac. … To be more precise, it was the color of heartache” (emphasis mine). Heartache is not experienced through visual senses, but Clarke uses it to describe a color.

Synesthesia and mixed metaphors are typically used sparingly, if at all, because they stand out so much. But Clarke uses these descriptions deliberately. She restricts them mostly to descriptions of fairy things and of magic, and it works because the fairies are not quite human and live just a sidestep shy of our reality. By using descriptions that are slightly unhinged from strict logic, she communicates and deepens the otherness of the fairies.

The Last Unicorn 40th Anniversary CoverDialogue & Setting: The Last Unicorn by Peter S. Beagle

As I’ve said before, I’m a sucker for Peter S. Beagle’s The Last Unicorn. Beagle does some interesting things with his dialogue and his setting. The Last Unicorn is set in a pseudo–medieval Europe (there are even explicit references to Anglo-Saxons). However, one character blithely offers another a taco; another casually reads a magazine while lounging outside; King Haggard’s men have armor made of bottle caps sewn to leather. If you’re going for verisimilitude, details like this will break your story.

In his dialogue, Beagle similarly chucks verisimilitude out the window and has a character or two who will spontaneously start rhyming. Although one character is an entertainer, he slips into rhyme even when he isn’t performing.

Why does Beagle’s disregard for factual representations work? Because verisimilitude is not a part of Beagle’s vision. By suspending the normal rules of logic, Beagle invites the reader to enter a timeless, liminal place. Many of the book’s themes center around the interplay between eternity and things bound in time. By disregarding time-bound restrictions (like those on magazines and bottle caps), Beagle enhances this theme. By putting singsong rhymes into his characters’ mouths, he deepens the otherworldliness of his setting.

Your Technique: Your Story

Next time you’re considering flouting a standard of literature, ponder why you’re doing it. Is it just to be different, or does it serve your story and theme? Is your unique technique balanced against normal ones? (The Prestige strives for verisimilitude, even though its story is fragmented; The Last Unicorn ditches verisimilitude but retains a linear storyline.) If you throw every standard out of your story, you might throw your reader out of the story at the same time. But if you select your technique carefully, you can invite the reader deeper.

Speaking about design, David Craib said, “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” The same is true of your prose techniques. Your viewpoint, descriptions, dialogue, and setting should not say, “Look at me.” They should all say, “Look at this great story.” If your innovation isn’t doing that, it’s not very good innovation, is it?

Image by Master isolated images via FreeDigitalPhotos.net

Filed Under: Publishing Tagged With: Christopher Priest, descriptions, dialogue, Jonathan Strange & Mr Norrell, Peter S. Beagle, point of view, prose, setting, Susanna Clarke, synesthesia, The Last Unicorn, The Prestige, viewpoint, writing advice

Weekly Roundup: 9/24–9/30

September 30, 2011 by Kristy S. Gilbert 1 Comment

Gini Dietrich: Control Your Own Destiny

Gini is not in publishing, per se (though she is writing a book). Gini is in PR, and she’s also a business owner and she’s not keen on blaming your shortcomings on the “current climate.” While reading her article, the arguments she was refuting reminded me of common complaints about the publishing industry. She says, “Stop blaming the economy and start working twice as hard to build [y]our businesses”; I hear, “Stop blaming the industry and start working twice as hard on your writing.” Write great sentences; write great chapters; write great books. If you get a pile of rejection letters or your self-published novel tanks, don’t blame your circumstances. Brush yourself off and do it all again, only better. Books are you business. Don’t fall into this human flaw Gini points out: “We’re human beings. We like to have someone/something to blame when things don’t go our way. We’re inherently lazy. And we are always looking for shortcuts and the easy way out.”

(Reading Gini’s blog, Spin Sucks, can also be very informative when it comes to marketing, especially authentic marketing like that championed by a lot of publishing pros. I read it every day, and while I don’t always find something relevant to me, I find relevant posts often enough that I keep reading.)

TABISSO Punctuation LampsTABISSO: Punctuation Lamps

I want one of these lamps. The closing quotation marks are beautiful, but depending on where it was going I might pick the colon instead, because I love colons. (By the way, last Saturday was National Punctuation Day, and I intended to entertain you with a lovely post about the dash family—hyphen, en dash, and em dash—but I was celebrating the first wedding anniversary I’ve spent in the same country as my husband, so I never wrote the post. I’ll write one for you later, because I believe they grant you amazing options for communication and nuance.)

Amazon: The Kindle Fire & Cheaper Kindle Models

You’ve probably already heard about Amazon’s Kindle Fire, the $199 color tablet that was announced this week. My thoughts? If I’m getting an ereader, I want e-ink. I personally don’t like backlighting at all. If I’m going to get a tablet, I would probably go with something other than the Kindle Fire. Currently it appears that Amazon is trying to exert the kind of control over its appstore that Apple has over iTunes, but their submission process has been complicated, flawed, and unhelpful for the app company I work for. Apps get rejected before they’re reviewed and then the company gets reminders to resubmit the app—even though the app is already resubmitted. The system needs ironing out before the Kindle Fire can have the same ecosystem as other tablets.

GalleyCat: Kindle Ebook Errors in Neal Stephenson’s REAMDE

This week Neal Stephenson’s new novel, REAMDE, was released with egregious errors in the Kindle version. From what I’ve heard described, it sounds like the file was probably converted straight from PDF and not proofread afterwards. If publishers are charging a premium on their ebooks, like the price they were asking for a brand-new Stephenson book, the ebooks need to be as pristine as print. That said, if you’re a reader who’s getting pristine ebooks, realize that the publishing house probably put extra work into proofing them in multiple formats (.epub, .mobi, etc.), and don’t squawk too much about the price being the same as the print version, because re-proofing those books is probably worth much more than the $2 is costs to print a hardcover.

Amazon has since mysteriously replaced the copies of the book that had been downloaded, once again proving that if your library is on a Kindle, Amazon has control of it. (Admittedly, it was sort of an opt-in system this time, though cryptic, but Amazon has a habit of doing things that control or obsessively track your use of the things they sell you. Case in point: All your web browsing on the Kindle Fire is tracked, and you can’t opt out.)

Shawn Coyne: Acquisitions P&Ls

Editor Shawn Coyne shares an inside look at acquisitions profit and loss statements (P&Ls). He talks about how to pitch in a way that makes money sense (not just story sense) and gives those who don’t work in a publishing house an inside look at how a manuscript goes from a well liked submission to a book with a contract offer.

Writing Excuses: Writing Assistants

This week the Writing Excuses crew talks to Peter Ahlstrom and Valerie Dowbenko, writing assistants to Brandon Sanderson and Patrick Rothfuss, respectively. They all talk about why hiring a writing assistant helps authors manage their ideas, keep up with deadlines, and accomplish assorted writing-related (but non-writing) tasks. In short, they talk about how writing assistants and other hired help give you more time to just write.

Orbit: Spring-Summer 2021 Covers

Orbit put up a blog post with its covers for the 2012 Spring-Summer catalog. Sometimes Orbit’s covers really delight me (I still practically cackle whenever I see Feed by Mira Grant), but sometimes they don’t quite hit the spot for me. (For example, although Brent Weeks’s Night Angel trilogy has good covers, they are also strikingly similar to Karen Miller’s mage series. The branding for the two has too much crossover for my taste.) Which are your favorite covers in the upcoming catalog?

Filed Under: Publishing Tagged With: acquisitions, Amazon, Brandon Sanderson, Brent Weeks, business of writing, cover design, covers, finances, Gini Dietrich, hired help, home decor, Karen Miller, Kindle, Kindle Fire, Night Angel trilogy, Orbit, P&Ls, Patrick Rothfuss, Peter Ahlstrom, punctuation, Shawn Coyne, Valerie Dowbenko, weekly roundup, writing assistants, Writing Excuses

Leaflet Review: A Hat Full of Sky by Terry Pratchett

September 28, 2011 by Kristy S. Gilbert Leave a Comment

A Hat Full of Sky by Terry PratchettWitch-in-training Tiffany Aching hadn’t expected magic to involve chores and ill-tempered nanny goats! But as Tiffany pursues her calling, a sinister monster pursues Tiffany, and neither mistress Weatherwax (the greatest witch in the world) nor the six-inch-high Wee Free Men (the greatest thieves in the world) can defeat it. When the monster strikes, Tiffany will have to save herself—if she can be saved at all!

I love Terry Pratchett, so I can hardly say anything bad about his books—even though, with so many books on the market, I’m bound to not like some of them. But I liked A Hat Full of Sky. Perhaps not so much as its predecessor, The Wee Free Men, but it was still a very enjoyable book. As always is the case with Pratchett, I both laughed out loud and had a bit of thinking time to go with it.

That said, there were several times where I thought the main conflict had been resolved, only to discover there was a new conflict (though, to be fair, these conflicts were always attached and related; I just don’t think they were foreshadowed). They felt a bit tacked on, if you ask me. However, all the conflicts were thematically consistent, even if they didn’t seem to be all part of the same action arc, so it wasn’t really bad. I was just expecting a book unified by a single action; if I’d been expecting a thematic work I wouldn’t have noticed it at all.

As with The Wee Free Men, the book waxes philosophical. (What? In a children’s book? Absurd.) Pratchett gets away with it because it’s natural to the character—all the ideas are in Tiffany’s voice and they’re things Tiffany would think, what with her First, Second, and Third Thoughts running around. She’s bound to run into some heavy thinking. The other reason it works so well is that Pratchett makes you laugh while he’s going about it, and the things he talks about aren’t controversial in any way: they’re just thing you may not have thought about very much before. Like how full the universe is of things that are interesting an amazing, and how you should never reduce people to things, etc. He couches them in a context that brings the ideas home.

(As a side note, The Wee Free Men introduced ideas that I repackaged and repurposed for discussion in a literary theory class in college. My comments were referenced throughout the semester for their brilliant-ness and relevance, and I felt a little dirty not mentioning that I’d gotten them from a humorous young-adult fantasy novel. But you can’t parenthetically cite your source while you’re talking. At least, I haven’t figured out how to yet.)

That’s really what Pratchett does for me: He takes things I should know and presents them in a mirror that’s ever so slightly askew so I’ll actually see them. Defamiliarization is the term, I believe. And while he defamiliarizes he delights, so I can never complain about a Pratchett book. I’ll definitely be reading the next book in the Tiffany Aching plot arc (once I chew through the stack of books next to my desk, that is), and I’ll probably end up buying them all so future children who use my house as a library will be able to read them. I wish I’d read them as a kid.

Filed Under: Publishing, Reviews Tagged With: A Hat Full of Sky, book review, fantasy, fiction, middle grade, Terry Pratchett, young adult

An Alternative to Publisher Branding?

September 26, 2011 by Kristy S. Gilbert 4 Comments

Zebra herdAs Nathan Bransford has pointed out, branding and credibility are two things publishers have a great grasp of. A book gets a boost when it has a certain imprint’s logo on its spine, and the name recognition of some brands can give a debut author a leg up he or she wouldn’t be able to achieve on their own. Since most readers—most consumers, really—tend to go with names they trust, this branding and name recognition is a huge aspect of marketing that indie authors miss out on.

(To any of you who doubt that publishers’ brands have a strong pull, look to Angry Robot, whose bestselling item in their online store is a yearly subscription to their ebooks, sight unseen, and to the rabid Baen readership.)

Personal Branding and Group Branding

Most indie authors strike out to create their own personal brand associated with their name and style, and some of them do quite well—Amanda Hocking and John Locke, to name two. Traditionally published authors also achieve personal brands beyond their publishers—Tom Clancy is a good example there. But I wonder if group branding could be beneficial to indie authors.

Group branding, like that available via publishers to traditionally published authors, gives immense benefits to new or little-known authors as they’re building their own platforms and personal brands. Indie authors start with even less credibility than a debut traditional author, so I believe group branding is something they could definitely look into.

Currently I’m just musing, and I hardly have any hard and fast answers in this regard, but I wonder if some sort of group branding will emerge in indie publishing. A form I believe could be effective is a sort of authors club in which like-minded authors build a reputation as a group as well as individuals. An individual reputation could lend to the overall marketing draw of the group, and the group reputation could lend itself to newer writers.

Authors Clubs in Action

I’ve seen something like this work with writers already out on the market. Though Brandon Sanderson, Dan Well, and Howard Tayler all tell stories in different styles (and mediums), readers of one storyteller will often end up sampling the work from one of the others simply because these three do so much together (Writing Excuses, for one example). Dean Wesley Smith and Kristine Kathryn Rusch share a similar sort of group branding because they’re married and do a lot together. Each author retains an individual identity within the group, but they draw readers to each other by virtue of the group. For example, when Mary Robinette Kowal joined Writing Excuses, my (already existing) interest in her book, Shades of Milk and Honey, grew because she associated with a group of people I was already familiar with.

Indie authors could likely achieve something similar. They could produce something together (like Writing Excuses) and promote each others’ individual works. Perhaps when someone came out with a new book, the authors in the group could all pool together and write an anthology of short stories based in the same world, using the same characters, or centered on the same theme that could be used to drive buzz and interest.

Practical Matters and Considerations

Of course, there a small difficulty of determining how you would go about creating some sort of authors club. The default answer would be to get your friends or writing group together and make that your club. This would present problems if your club needed to do some quality control and one member wasn’t quite up to the same level as the rest of the members; you’d be so tightly knit together that the interpersonal issues could create more drama than it’s worth. You could also try to attract a group of authors who have similar views on what stories and writing should do (entertain, enlighten, enlarge, etc.), or you could create a band of individuals who write with similar styles, in the same genre niche, or on the same topic (which would be especially useful for nonfiction).

Maybe you could try out a few mutually promotional anthologies or blog tours to test out the relationship before really going full bore on it; maybe you already have a group you work well with and you’d just need to share your brains a bit before you could make it work. There would be a lot of things that needed to be ironed out. Do you need a formal agreement? How do you determine who joins your club? How do you control quality and standards? How you do kick someone out? Can you kick someone out, and will you ever want to? Will anyone be “in charge”?

Bottom line, it could be really tricky to create a successful group for branding purposes. The Writing Excuses crowd are all friends, and Smith and Rusch are married, so their groups formed more or less organically. But I think the benefits of having a group pool of branding capital could be extremely beneficial for writers who are looking to strike out on their own. Yeah, “group branding” and “striking out on your own” are a bit paradoxical. But there’s a reason publishing has consolidated into a handful of large groups. It’s because a group has more opportunities than an individual, and in optimal circumstances the group flourishes when its individuals do, and individuals flourish my nature of belonging to the group.

The future and place of group branding in indie publishing efforts is something I’m curious about and keeping an eye on. What are your thoughts?

Image by Worakit Sirjinda via FreeDigitalPhotos.net

Filed Under: Publishing Tagged With: Amanda Hocking, Angry Robot, Baen, branding, Brandon Sanderson, Dan Wells, Dean Wesley Smith, group branding, Howard Tayler, indie publishing, John Locke, Kristine Kathryn Rusch, marketing, Mary Robinette Kowal, Nathan Bransford, Shades of Milk and Honey, Tom Clancy

Weekly Roundup: 9/17–9/23

September 23, 2011 by Kristy S. Gilbert Leave a Comment

Seanan McGuire: Across the digital divide.

Author Seanan McGuire wrote a post that takes a different look at the e-revolution in publishing than I’ve heard before: she looks at how it makes reading an exclusionary luxury. I’ve thought about this sort of thing before myself. (Probably because ever since I moved out of my parents’ home I’ve been a few steps behind every technological advance—except in the case of required professional software like Adobe Creative Suite products and Word.)

In response to the argument that even those who don’t have an e-reader have a computer (something I have heard), I know people who can’t afford to have a home computer either. Those people would have to rely on places with free computers, like libraries, but library computers aren’t the sort you can sit at for hours and hours because they’re in high demand (not to mention the decrease in library funding). The issue of making electronic reading as democratic as print reading is one that hasn’t been satisfactorily addressed for me. The ease of moving a print book from one owner to another is one reason I’ve been happy to keep buying print books even though I have an e-reader.

Thomas Baekdal: Infinite Choices and a World Abundance vs. Supply and Demand.

Thomas Baekdal explains why supply-and-demand rules do not apply to the abundance of ebooks. This is a follow-up to his article called “The Myth of the 99 Cent Book.” In both articles he emphasizes why 99 cents is not a sustainable price for books to trend toward and why it’s a bad way to go. He suggests that you stop focusing on making your book cheap enough that people won’t fight about having to give you money; instead, make your content into someone of sufficient quality that people will be clambering to give you a fair price.

Baekdal’s reasoning is why I’m so happy with publishers and authors who are dedicated to making their ebooks into quality products instead of subsidiary aftereffects (Pyr, for example). When you put out a quality story and you present it in a quality way, with attention to detail and quality, you can maintain a sustainable price point and readers will pay it willingly because they know it’s worth the money.

Writers Beware: PUBSLUSH Press

There have been a lot of crowdfunding projects cropping up across the internet, and one of the newest is PUBSLUSH Press (they’re technically still in beta). Writers Beware posted a critique of PS’s publishing agreement and noted some things to be aware of. These crowdfunding organizations are another option and venue for writers, but it’s best to go into anything—from traditional publishing to doing everything yourself—with your eyes wide open to the opportunities, risks, and sticky bits. PUBSLUSH has quite a few sticky bits.

The Rook by Daniel O'MalleyDaniel O’Malley: Chapters 1 & 2 of The Rook

The Rook is a book that piqued my interest at some point in the past, though I’m not quite sure when or where. (I may have heard about it through Publishers Weekly, but I’m not sure because I don’t record where I find things when I put them on my “to watch” list.) There is a two-chapter teaser for the fantasy novel available now. Yes, I’ve read the teaser. After I read it I was tempted to pre-order the novel (which doesn’t come out until January 2012). I haven’t because my birthday and Christmas happen between now and its release, and I tend to get wonderful gift cards to bookish places on one (or both) of those occasions. That and I still haven’t finished the stack of books next to my desk and I’ve cut off my book spending until it’s been devoured. And The Hum and the Shiver comes out next week, and that’s another book I’ve been watching.

Filed Under: Publishing Tagged With: Alex Bledsoe, Daniel O'Malley, ebooks, epublishing, pricing, PUBSLUSH Press, Seanan McGuire, The Hum and the Shiver, The Rook, Thomas Baekdal, weekly roundup, Writers Beware

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